{"id":2303,"date":"2022-07-26T12:27:38","date_gmt":"2022-07-26T05:27:38","guid":{"rendered":"https:\/\/dataxet.liquidhostings.com\/digital-intelligence-2\/"},"modified":"2022-09-21T14:46:26","modified_gmt":"2022-09-21T07:46:26","slug":"the-history-and-development-of-digital-media-monitoring","status":"publish","type":"post","link":"https:\/\/facebook.dxt360.app\/id\/the-history-and-development-of-digital-media-monitoring\/","title":{"rendered":"The History and Development of Digital Media Monitoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2303\" class=\"elementor elementor-2303 elementor-2014\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c958fa elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"2c958fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e8a87e\" data-id=\"3e8a87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d65d46 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"8d65d46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-773ffa4\" data-id=\"773ffa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41fa41 elementor-widget elementor-widget-text-editor\" data-id=\"f41fa41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0<\/p><ul><li aria-level=\"1\"><b>The Creation of Media Monitoring<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Even though <\/span><b>digital media monitoring<\/b><span style=\"font-weight: 400;\"> seems popular for only a decade or so, the creation of media monitoring itself dates back to the 1800s. It already existed in the beginning era of printed media. The term \u2018monitoring\u2019 was called \u2018press-clipping\u2019 back in the day and only focused on printed media. In 1881, Henry Romeike founded a press clipping agency in London and later in the United States. Romeike provided service for famous people who were looking for any mention of their names in the newspaper. After that, many agencies are providing the same services. Since then, the business of media monitoring has begun to really grow.<\/span><\/p><ul><li aria-level=\"1\"><b>The 20th Century<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">The rapid growth of technology in the 20th century also affected the services of press clipping agencies. With the introduction of TV and Radio as mass media, these agencies cannot focus their \u2018monitoring\u2019 solely on newspapers. Back then, media analysts also did not rely on an algorithm like nowadays. They listened to the radio or watched TV broadcasts to know whether they were talking about their client. The popularity of audio recorders in the 50s helped media analysts to do their work. They didn\u2019t have to watch the live broadcast all the time. In the 80s, the internet became a new media and got used more frequently. In the 90s\u20141998 to be exact\u2014WebClipping became the first <\/span><b>digital media monitoring <\/b><span style=\"font-weight: 400;\">that helped analysts track down any mention on the internet.<\/span><\/p><ul><li aria-level=\"1\"><b>Digital Media Monitoring in the Present<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Today, <\/span><b>digital media monitoring <\/b><span style=\"font-weight: 400;\">has become more advanced with many features. There are many tools that you can choose that come with a variety of prices. You can also use a free tool, but of course it has limited features. Some features are very essential in media monitoring, namely:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Natural Language Processing (NLP)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Latent Semantic Analysis (LSA)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor Analysis<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Features like<\/span> NLP\u00a0<span style=\"font-weight: 400;\">and LSA will help you cope with recent technology like voice search. Voice search or voice assistant usage is increasing steadily nowadays. According to GlobalWebIndex in 2018, 27% of the global population used voice search on their mobile device. Other than voice search, you might also want to \u201clearn\u201d from your competitor. It is vital to stay updated on your competitor\u2019s next strategy\/campaign in order to stay ahead and be the top-of-mind of your industry.\u00a0<\/span><\/p><ul><li aria-level=\"1\"><b>The Future of Digital Media Monitoring<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Since the 1800s, media monitoring has developed into more than just a tool to track names on newspapers. It grows essentially as a tool to define a business\u2019 strategy, insights, and even sales. <\/span><b>Digital media monitoring <\/b><span style=\"font-weight: 400;\">will read the algorithm of a certain platform, analyze competitor data, then help with whatever metrics you desire. In the future, it will also be equipped with more advanced machine learning, tools to read the algorithm, and organic responses from the audience. Currently, features like NLP and LSA are the most advanced technology on the market. These tools will continue to be enhanced to give you a better understanding of your audience and meet your brand\u2019s achievement.<\/span><\/p><p><span style=\"font-weight: 400;\">So, that was how <\/span><b>digital media monitoring <\/b><span style=\"font-weight: 400;\">got developed<\/span> <span style=\"font-weight: 400;\">from time to time. We can see that this tool is no longer just a supporting element, but an important tool to help brands acquire their target.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. <\/p>\n<p>However, have you heard about how these kinds of tools were originally developed?<\/p>\n","protected":false},"author":1,"featured_media":3149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[52],"_links":{"self":[{"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/posts\/2303"}],"collection":[{"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":12,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"predecessor-version":[{"id":4732,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/posts\/2303\/revisions\/4732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/media\/3149"}],"wp:attachment":[{"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facebook.dxt360.app\/id\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}